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Why media releases are dying
It has been a long time coming but this year has seemed to be the turning point for the usefulness of media releases in Australia.Around six months ago, I noticed that there was a definite change in...
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Who are you really?
In science communication we always talk about getting to know your audience but we seldom, if ever, deal with a more important question for experts in the media, who do you want to be in public? It's...
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It's about change stupid
I may be watching from afar, but the US election is turning into a case study of one of the fundamentals of communication — that of having a clear message and endpoint at the core of your...
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The death of not-for-profit science
Over the past few days at the Australian Meteorological and Oceanographic Society's annual conference I have found myself pulled deeply into concerns of climate scientists in regards to savage cuts to...
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Community: A new, online model for newspapers.
Yesterday's News by Mick Baker. Flickr (CC BY 2.0) Newspapers and broadcasters continue to fail online because they won't let us in. Here's how they can be profitable again.Australia is on track for a...
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Can we cool it on the heat spike, please?
Yes, we have just had the hottest February ever (and, wow, what a spike it was) and 2015 was another record warm year but it is enormously important that global warming advocates and climate scientists...
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How to beat the billion dollar research parasite.
A lot of dollars - Reynermedia (Flickr CC BY 2.0). The publishing model for academia is so broken it verges on satire. Globally, it costs taxpayers and researchers hundreds of millions of dollars...
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When baby boomers go bust.
Change by Rob Gallop (Flickr BY-ND 2.0) A great change is coming. It will impact politics, media, business and all aspects of life, primarily in Western democratic societies. There have already been...
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Generation X, Y and Millennials do not exist
Generation Y by Ali from Riyadh (CC BY 2.0). Generation X, Generation Y and Millennials are a myth. They are a delusion we have used to pit old against young and to build a book, research and media...
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The lie of decreasing attention spans
Texting by Susan Murtaugh (CC BY-ND 2.0) Flickr. It is all the rage to say that the modern attention span is decreasing because of the online world.What a load of tosh.It is simply a way of blaming...
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